Duration: Two Years (24 Months)
The MBA Marketing Programme is designed to equip students with advanced knowledge, strategic insights, and practical skills required to excel in today’s dynamic and highly competitive marketing environment. The programme provides a comprehensive understanding of contemporary marketing theories, consumer behaviour, market research, digital marketing, branding, and strategic marketing management within both the Ghanaian and global business contexts. Through a blend of academic rigor and practical application, students develop the analytical, leadership, and decision-making competencies necessary to create, communicate, and deliver value to customers while driving organisational growth and sustainability. The programme prepares graduates for senior marketing and management roles across public, private, and non-governmental sectors, enabling them to become innovative marketing professionals and business leaders.
Aims of MBA Marketing:
The programme aims to:
• Develop transformational, innovative, and ethical marketing leaders with excellent executive, strategic, and managerial decision-making skills.
• Provide practical insights into contemporary marketing theories and practices through modern teaching, learning, and research methodologies.
• Equip students with advanced knowledge and competencies in marketing strategy, consumer behaviour, brand management, digital marketing, and market analytics.
• Develop professionals capable of creating customer value, driving business growth, and sustaining competitive advantage in both local and international markets.
• Foster critical thinking, creativity, and entrepreneurial skills necessary for addressing emerging marketing challenges in a dynamic global business environment.
Key Objectives:
By the end of this programme, graduates should be able to:
i. apply the acquired knowledge, skills and attitudes within the context of varieties of situational settings in resolving problems in a systematic way;
ii. apply the acquired knowledge of management principles and concepts in a range of functional and business areas;
iii. understand the strategic core of business decisions in both profit and not-for-profit organisations;
iv. appreciate the complexities of organisational life and the dynamics of the operating environment;
v. make choices amongst competing directions and assess their consequences for the organisation;
vi. create a strategic vision and communicate its intent within the organisation;
vii. develop continuous personal capabilities and appreciate the relevance and value of such capabilities to the organisation’s strategic intent.
Target Group & Careers
Graduates of the MBA Marketing Programme will be well positioned to assume leadership and management roles across a wide range of organizations in both the public and private sectors. The programme equips students with strategic, analytical, and customer-focused competencies needed to drive marketing performance, business growth, and organizational competitiveness. Furthermore, the entrepreneurial and innovative skills acquired through the programme will enable graduates to identify market opportunities, develop sustainable business ventures, and establish their own enterprises in marketing-related fields or other areas of business. This combination of managerial expertise and entrepreneurial orientation prepares graduates to contribute effectively to organizational success and economic development in Ghana and beyond.
Entry Requirements
Candidates who wish to be considered for admission to the degree programme should normally possess, or expect to obtain before the date of entry:
• a minimum of second class (lower division) degree or its equivalent from a recognised university or tertiary institution; or
• a full professional qualification (E.g. ACCA, ICA, CIM etc)
Christ Temple campus
The programme currently is offered at the Christ Temple Campus, Abossey Okai
International Students
• International students may be considered for admission if they hold qualifications equivalent to those mentioned above.
Contacts
Admissions Office:
+233 [0]30 331 8607
Head of Department: Dr. Clemence Alomenu
Email: calomenu@central.edu.gh