Senior Marketing Manager

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About Us
We are a dynamic and innovative IT service provider seeking a passionate and experienced Senior
Marketing Manager to lead our marketing initiatives and drive major growth in a competitive
market.
Role Overview
The Senior Marketing Manager will be responsible for developing and executing strategic marketing
plans to strengthen brand positioning, generate leads, and support business growth. This role
requires strong leadership, creativity, and the ability to work collaboratively across teams.
Key Responsibilities

  1. Strategic Marketing Planning
    a) Develop and implement comprehensive marketing strategies aligned with business goals.
    b) Conduct market research to identify trends, customer needs, and competitive positioning.
  2. Brand Management
    a) Strengthen brand identity across digital and traditional platforms.
    b) Ensure consistent messaging and branding across all marketing channels.
  3. Lead Generation and Campaigns
    a) Design and execute data-driven marketing campaigns to generate quality leads.
    b) Measure campaign performance and optimize for better ROI.
  4. Digital Marketing
    a) Oversee website optimization, SEO/SEM strategies, and social media management.
    b) Leverage marketing automation tools and CRM systems for targeted outreach.
  5. Content Marketing
    a) Guide content creation for blogs, whitepapers, case studies, and email campaigns.
    b) Develop thought leadership content to position the company as an industry expert.
  6. Team Leadership and Collaboration
    a) Manage and mentor the marketing team, fostering a culture of creativity and accountability.
    b) Work closely with sales, product, and IT teams to align marketing initiatives with business
    objectives.
  7. Analytics and Reporting
    a) Monitor key marketing metrics and present insights to senior management.
    b) Adjust strategies based on performance data to achieve goals.
    Qualifications
    1) Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree is a
    plus).
    2) Minimum of 7 years of marketing experience, with at least 3 years in a managerial role, preferably
    in the IT industry.
    3) Proven expertise in digital marketing, lead generation, and brand management.
    4) Strong knowledge of CRM, marketing automation tools, and analytics platforms.
    5) Excellent leadership, communication, and project management skills.
    6) Creative thinker with a results-driven mindset.
    What We Offer
    1) Competitive salary.
    2) Professional development opportunities.
    3) A collaborative and innovative work environment.
    4) Comprehensive health and wellness benefits.
    How to Apply:
    Interested candidates should kindly send their resume and a cover letter to
    ebani@axxendcorp.com with the subject line “Senior Marketing Manager Application – Your Name

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