AG. DEAN-PROF. PETER ANABILA

Prof. Peter Anabila, ACIB, is an associate professor of marketing and the Ag. Dean of the School of Graduate Studies and Research. He comes with a rich teaching, research and industry experience. He has been a faculty member at the Department of Marketing since 2011. During this period, he has supervised and examined many long essays/dissertations at both undergraduate and postgraduate levels and co-authored the “Guide for Writing and Presenting Dissertation and Thesis” currently used by School of Graduate Studies and Research. As a professional banker and an Associate (Member) of the Chartered Institute of Bankers (Ghana), he has taught professional banking courses such as Law Relating to Banking and Customer Care for the Associateship Examinations of the Chartered Institute of Bankers, Ghana. He has also served as a teaching assistant at the University of Ghana Business School between 2009-2010. With respect to his industry background, he has had 12 years of banking experience (1996-2008), having worked with The Trust Bank Limited (acquired by Ecobank) and Stanbic Bank Ghana Limited for 12 years in aggregate. His banking experience spans domestic banking operations, international banking operations, and a Business Banker. His research interests are in Relationship Marketing, Integrated Marketing Communications, services marketing and Market Orientation. His recent publications include the following.

  RECENT PUBLICATIONS

  1. Anabila, P., Tagoe, C., & Asare, S. (2015). Consumer perception of sex appeal advertising: A high context cultural perspective. The IUP Journal of Marketing Management, 14(4), 34-53.
  2. Amoako, G. K., Anabila, P., Effah, E. A., & Kumi, K.K. (2017). Mediation role of brand preference on bank advertising and customer loyalty: A developing country perspective. International Journal of Bank Marketing, 35(6), 983-996.
  3. Anabila, P. (2019). Service quality: A subliminal pathway to service differentiation and competitive advantage in private healthcare marketing in Ghana. Health Marketing Quality, 36(2), 136-151.
  4. Anabila, P., Kumi, K.K., & Anome, J. (2019). Patients’ perceptions of healthcare service quality in Ghana: An empirical review of private and public hospitals.  International Journal of Health Care Quality Assurance, 32(1), 176-190.
  5. Anabila, P., Kastner, A.N.A., Bulley, C.A., & Allan, M.M. (2020). Market orientation: A key to survival and competitive advantage in Ghana’s private universities. Journal of Marketing for Higher Education, 30(1), 125-144.
  6. Anabila, P., Anome, J., & Kumi, K.K. (2020). Assessing service quality in public hospitals: Evidence from Greater Accra and Ashanti Regions. Total Quality Management & Business Excellence, 31(9-10), 1009-1021.
  7. Anabila, P. (2020). Integrated marketing communications, brand equity, and business performance in micro-finance institutions: An emerging market perspective. Journal of Marketing Communications, 26(3), 229-242.
  8. Anabila, P. (2021). Connecting the vital link nodes to superior value creation in private healthcare marketing in Ghana: A relationship marketing paradigm. International Journal of Pharmaceutical and Healthcare Marketing, 15(1), 155-172.  
  9. Anabila, P., Ameyibor, L.E.K., Allan, M.M., & Alomenu, C. (2022). Service quality and customer loyalty in Ghana’s hotel industry: The mediation effects of satisfaction and delight. Journal of Quality Assurance in Hospitality & Tourism, 23(3), 748-770.
  10. Quaye E.S., Taoana, C., Abratt, R., & Anabila, P. (2022). Customer advocacy and brand loyalty: the mediating roles of brand relationship quality and trust. Journal of Brand Management, 9, 363–382.
  11. Ameyibor, L.E.K., Anabila, P., & Saini, Y. K. (2022). Brand positioning and business performance of alcoholic beverage firms in an emerging market context: The mediation effect of brand equity. International Journal of Wine Business Research, 34(1), 133-154.
  12. Anabila, P., Opkattah, B., Achiriga, V., & Asare, S. (2023). Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: The mediation role of tourist satisfaction. Journal of Strategic Marketing, 31(1), 99-115.
  13. Anabila, P., Kumi, D.K., Ameyibor, L.E.K., & Mba, M.M. (2024). E-commerce adoption among entrepreneurial firms in Sub-Saharan Africa. Journal of Small Business and Enterprise Development, 31(7), 1400-1423.
  14. Anabila, P., Allan, M.M., & Doe, J.K. (2025). Assessing the impact of e-levy on perceived value and customer satisfaction of mobile money innovation in Ghana. Journal of International Consumer Marketing, 27(2), 129-141.
  15. Mba, M.M., Alomenu, C., & Anabila, P. (2025). Service quality and customer loyalty in Ghana’s auto detailing service industry. International Journal of Quality & Reliability Management, 42(3), 963-985.

Room A… Christ Temple Campus, Abossey Okai, Accra

Email: panabila@central.edu.gh

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