ROBERT IS A SENIOR LECTURER OF MARKETING AT THE DEPARTMENT OF MARKETING, CENTRAL BUSINESS SCHOOL. HE HOLDS AN MPHIL AND MBA DEGREES FROM THE LONDON METROPOLITAN UNIVERSITY, UK AND UNIVERSITY OF CAPE COAST, GHANA. HE IS CHARTERED MEMBER OF THE CHARTERED INSTITUTE OF MARKETING (CIM) AND WAS THE VICE CHAIRMAN OF CIM LOCAL CHAPTER BETWEEN 2010 AND 2014.
His research interest span across marketing of financial services with special interest in Base of the Pyramid Clients, Digital Marketing and Strategy, Customer Service, Relationship Marketing and Corporate Governance. Robert has taught courses such as Fundamentals of Marketing, Marketing Management, International Marketing, Relationship Marketing, Sales Management and E-Commerce. He also prepares students for CIM professional marketing exams.
Prior to full time lectureship in 2010, Robert spent over a decade in industry marketing business-to-business products. Between 2009 and 2010, Robert was the Country Manager for MicroEnsure Ghana a multinational micro insurance brokerage firm.
His academic publications has appeared in international peer reviewed journals including Development in Corporate Governance and Responsibility (Emerald), African Journal of Marketing Management, Social Responsibility Review, Journal of Internet Banking and Commerce, Indian Journal of Marketing, Business Expert Press, IUP among others. He is reviewer for International Journal of Emerging Markets (IJEM).
In 2016 and 2012 respectively, he presented scholarly papers at the Academy of Marketing Conference at the Northumbria University, Newcastle, UK, and the Lupcon Centre for Business Research (LCBR) conference at Munich, Germany. In 2014, Robert represented Central University at the Modern Distance Education training for English Speaking African Counties at the University of Jilin, Changchun, China.
Publications
- Amoako, G K. Dzogbenuku, R.K. Doe, J.K. (2016), “How Service Experience Leads to Brand Loyalty Perspective from Telecom Sector of Ghana”, IUP Journal of Brands Management, 13 (2).
- Dzogbenuku, R. K., Ahiabor, G.K., and Amoako, G.K. (2014), “Customer Service a Pivot for Customer Retention in Ghana’s Banking Sector: The Case of SG SSB Bank”, India Journal of Marketing, Volume 44, (1).
- Dzogbenuku, R.K., (2013), “Banking Innovation in Ghana: Insight of Students’ Adoption and Diffusion”, Journal of Internet Banking and Commerce, Vol. 18 (3) 1-20.
- Dzogbenuku, R.K., and Dzogbenuku, V.A.P., (2015), “Corporate Governance and Microfinance in Ghana: Qualitative Perspective of Key Stakeholders, Responsible Governance”, International Perspective for the New Era, Principles for Responsible Management Education Collection, Business Expert Press, New York.
- Amoako, G. K., Agbola, R. M., Dzogbenuku, R.K., and Sokro, E., (2013), “CSR and Education: The Ghanaian and African Perspective Education and Corporate Social Responsibility, International Perspectives”, Developments in Corporate Governance and Responsibility, Volume 4, 185–222, Emerald Group Publishing Limited.
- Amoako, G.K., Dartey-Baah, K, Dzogbenuku, R.K. and Kwesie, S (2012), “The effect of sponsorship on marketing communication performance: A Case Study of Airtel Ghana”, African Journal of Marketing Management Vol. 4(2), 65-79.
Conference
- Dzogbenuku, R.K., Amoako, G.K. and Owusu-Frimpong, N. “Ethical Marketing Perceptions in Emerging Markets: The Case of Ghana” Conference Paper accepted to be presented at Academy of Marketing 2017 Conference in July, 2017, University of Hull, United Kingdom.
- Dzogbenuku, R.K. and Nana Owusu-Frimpong “Is Marketing Still Relevant to Microfinance Institutions in Emerging Markets?” Conference Paper presented at Academy of Marketing 2016 Conference, Northumbria University, New Castle-United Kingdom