Profile
Prof. Robert Kwame Dzogbenuku is an Associate Professor of Marketing Strategy at the Department of Marketing, Central Business School, Central University, Ghana. Dr. Robert Kwame Dzogbenuku is an Associate Professor of Marketing Strategy at Central University’s Business School. He holds a PhD in Marketing from the University of Professional Studies, Accra, and postgraduate degrees from London Metropolitan University (UK) and the University of Cape Coast, Ghana. A Chartered Marketer and member of the Chartered Institute of Marketing (UK), and the Chartered Institute of Marketing Ghana. He has over two decades of academic and professional experience. His research focuses on climate sustainability marketing strategy, green marketing, entrepreneurial marketing, digital marketing, and service industry strategies. Dr. Dzogbenuku has published extensively in leading international journals and was ranked among Ghana’s highly cited researchers in Business and Marketing (AD Scientific Index, 2024–2025). He also serves as an assessor for the Ghana Tertiary Education Commission and is the founder of Ridge Hills School, Accra.
Basic Information:
Robert Kwame Dzogbenuku
Associate Professor of Marketing
Department of Marketing
Institutional Email: rdzogbenuku@central.edu.gh
Office Location:
Academic Qualifications/Education:
- PhD Marketing, University of Professional Studies, Accra, 2024
MPhil Marketing, London Metropolitan University, London, United Kingdom, 2017 - MBA Marketing, University of Cape Coast, Cape Coast, Ghana, 2006
Higher National Diploma Marketing, Accra Technical University, 2002 - Postgraduate Diploma in Marketing, the Chartered Institute of Marketing, Moore
- Hall, United Kingdom, 2000.
- Teachers’ Certificate “A”, Accra College of Education, 1994.
Research Interests
- Climate and sustainability marketing
- Innovation and digital marketing
- Financial services marketing
- Marketing and entrepreneurship
- Tourism marketing
Publications
Dzogbenuku, R.K., Sokro, E. & Dartey-Baah, K. (2024). Does humane leadership influence the customer service orientation of financial service institutions? The moderating effect of job satisfaction on casual employees. African Journal of Economics and Management Studies, https://doi.org/10.1108/AJEMS-04-2023-0144.
Dzogbenuku, R.K., Keelson, A.K., Amoako, G.K., & Garbrah, A.Y.B. (2024). Retail mix and retail image amongst women: The mediating role of employee attitude, Cogent Business and Management. Taylor and Francis Group.
Dzogbenuku, R. K., Amoako, G. K., & Martins, A. (2023). The Mediating Role of Financial Service Branding on Investment Decisions: An Emerging Market’s Perspective. International Journal of Emerging Markets, 18(11), 4709-4733 Emerald
Preko, A. Amoako, G.K. Dzogbenuku, R.K. & Kosiba, J. (2023). Digital tourism experience for tourist site revisits an empirical view from Ghana, Journal of Hospitality and Tourism Insights, 6(2), 779-796, Emerald.
Amoako, G.K. Dzogbenuku, R.K. & Ceasar, L. (2023). Service recovery performance and repurchase intention: The mediation effect of service quality at KFC. Journal of Hospitality & Tourism Insight, 6(1), 110-130 Emerald
Dzogbenuku, R.K., Doe, J.K., & Amoako, G.K. (2022). Social Media Information and Student Performance: The Mediating Role of Hedonic Value (Entertainment), Journal of Research in Innovative Teaching & Learning,15(1), 132-146, Emerald
Dzogbenuku, R. K. Amoako, G.K., Kumi, D.K. & Bonsu, G. A. (2022). Digital Payments and Financial Well-being of the Rural Poor: The Moderating Role of Age and Gender. Journal of International Consumer Marketing, 34(2), 113-136. Taylor and Francis.
Amoako, G.K., Dzogbenuku, R.K. Doe, D.K. & Adjieson, J. 2022). Green marketing and the SDGs. Marketing Intelligence and Planning, 40(3), 310-327.Emerald
Academic Grant
- Ghana Education Trust Fund GH¢48,000.00
- Central University $10,000.00
Professional Memberships
- Member, The Chartered Institute of Marketing (CIMG)
- Member of the Committee that developed the CIMG Professional Marketing Education curriculum on Act 1021, 2020.
Courses Taught
Postgraduate
- Services Marketing (GMKT 829)
- Customer Relationship Management (GMKT 823)
- Quantitative Research Methods (DCPC 725)
- Qualitative Research Method (CMKR 607)
- Consumer Behaviour (CMKR 608)
- Project Management (CMKR 622)
Undergraduate
- Export Management (CBMK 406)
- Fundamentals of Marketing (CBMK, 104)
- Introduction to Business Administration (CBFW 109)
- Innovation and Digital Marketing (CBMK 320)
- Selling and Sales Management (CBMK 303)
Outreach and Engagement
- Assessor, Re-Accreditation of University of Ghana Business School, MPhil in Marketing programme, Ghana Tertiary Education Commission, Oct. 2025
- Discussant on television, Tertiary Education, Fair, TV3 Kanda Accra Oct. 2025
- Assessor, Re-Accreditation of Garden City University, BBA Marketing programme, Ghana Tertiary Education Commission, Sept. 2025
- External Examiner, Accra Technical University, Accra Dec. 2024
- Programme Expert, Ghana Tertiary Education Committee Nov. 2024
- Speaker, National Sales Leaders Conference, MGA Consulting, Accra Aug. 2024
- Seminar, Entrepreneurial Development in Ghana, CEM Mens’ Ministry, Nov. 2023
- Seminar, Analysing Qualitative Data at Lancaster University, Ghana Mar. 2016
- Speaker, Becoming a Chartered Marketer of (CIM), Koforidua Polytechnic, Ghana, Nov. 2012
- Trainer, Market Orientation & Business Success, Ghana Insurance Brokers Association, Ghana Oct. 2011
Additional Roles / Responsibilities
- Faculty Representative, CU Strategic Planning Committee, Jan. 2025
- Board Member, CU College of Distance Education/Professional Learning, 2023-Date
- Patron, Marketing Students’ Association of Central University, 2016-Date
- Course Advisor, Level 100 Marketing Students, 2023-2024
- Head of Department’s Alternate, 2021-Date
- Department Faculty Examination Officer, 2013-2020
- Member, CBS Quality Assurance Committee, 2015-2018
- Course Advisor, Level, 200 Marketing Students, 2014-2017
- Head of Department’s Alternate, 2013-2017
- Member, CBS Marketing Strategy Committee, 2013- 2014
- Invigilator, 2010-2012
- Coordinator, the Dean’s Research Club, 2010-2012
Personal Website / Profile Link
Google Scholar link https://scholar.google.com/citationsuser=GX8BDT0AAAAJ&hl=en&oi=ao
Orcid No. 000000062908458