DR. CLEMENCE ALOMENU

Basic Information

Name: Dr. Clemence Alomenu

Designation: Senior Lecturer

Department: Department of Marketing

Institutional Email: calomenu@central.edu.gh

Office Location: CBS Marketing and Finance Office, First Floor, Block B, Christ Temple West Campus, Abossey Okai, Accra

Academic Qualifications/Education

  • Ph.D.,  Marketing – Strategic Management, London Metropolitan University, 2023
  • MBA, Marketing, University of Ghana, 2000
  • BSc., Agric. Engineering, Kwame Nkrumah University of Science & Technology, Kumasi, 1993

Research Interests     

  • Higher education and High School research
  • Services Marketing
  • Strategic Management, Service Quality and Customer Satisfaction
  • Managing Service Operations
  • Marketing communications and branding

Publications

Allan, M. M., Anabila, P., & Alomenu, C. (2025) Service quality and customer loyalty in Ghana’s auto detailing service industry. International Journal of Quality & Reliability Management, 42 (3), 963-985. https://doi.org/10.1108/IJQRM-08-2023-0258

Apeadido, S. and Alomenu, C. (2024) Employee Engagement Dynamics in High School Education: Investigating Influential Factors Across Contexts at a Ghanaian Institution. Asian Journal of Interdisciplinary Research, 7 (3), 9-24. http://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=85213352643&origin=inward

Effah, E. A. and Alomenu, C. (2023). Customer-Based Brand Equity (CBBE): Is It Applicable to Universities in Ghana?The IUP Journal of Brand Management, 20 (1), 1-18.

Anabila, P., Ameyibor, L. E. K., Allan, M. M. and Alomenu, C. (2022). Service             Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight. Journal of Quality Assurance in Hospitality & Tourism, 23 (3), 748-770.

Effah, E. A. and Alomenu, C. (2021). Adverthics: A relationship growing sour. Ghana’s Case. The IUP Journal of Brand Management, 18 (2), 1-13.

Awards and Recognitions

  • Part of Facilitators – GFK (Germany)/Central University Collaborative MSc Social and Organisational Research Programme (2012)

Professional Memberships

  • Member – Academy of Management (AOM)

Courses Taught

  • New Product Development & Brands Management – Postgraduate
  • Operations Management – Postgraduate/Undergraduate
    Marketing Case Analysis & Decision Making – Postgraduate
  • Marketing Management – Undergraduate
  • Brands Management – Undergraduate
  • Strategic Marketing Management – Undergraduate
  • Management Information for Marketing – Undergraduate
  • Fundamentals of Marketing – Undergraduate

Projects and Grants

  • Doctoral project on Quality Service Delivery in Tertiary Institutions in Ghana: A Comparative study of Public and Private Universities, funded partially by Central University Scholarship.
  • Confirmatory Factor Analysis (CFA) and Structural Equation Modeling. A project in which I   presented a paper at the Guildhall School of Business and Law’s (GSBL’s) Festival of Contemporary Research Methods, London Metropolitan University, London from 5th – 7th  September 2022.
  • A project by Effah, E. A., Alomenu, C. and Owusu-Frimpong, N. Customer Based Brand   Equity (CBBE): Is it Applicable to Ghanaian Universities? Paper presented at the International Academy of African Business and Development (IAABD) Conference at University of West Indies, Barbados from 26th -29th  May 2014.
  • I co-presented a paper at the International Academy of African Business and Development (IAABD) Conference held at GIMPA, Accra in May 2013 by Alomenu, C., Effah, E. A. and Kutu-Adu, G. S. Football Sponsorship in Corporate Ghana: A gain or drain? Qualitative data in Ghana for this project was collected by me.

Outreach and Engagement

  • External Supervisor for PhD Thesis – Southshore University College, Ghana (2025 – Present)
  • Speaker – Alumni Panel Discussion on account of career journey since the award of PhD degree (Virtual), London Metropolitan University, UK (3rd July 2024)
  • Speaker – Panel Discussion of Doctoral Students’ Feedback on their Research Project Experiences, (Online). Guildhall School of Business & Law (GSBL) Research and Knowledge Exchange Committee, London Metropolitan University, 12th May 2022 (1 pm -3pm BST).
  • Preacher of the Gospel of Christ in Christ Family Crusaders Church and other functions
  • Member of Constitution Review Committee for Christ Family Crusaders Church in 2021.

Additional Roles / Responsibilities

  • Head of Department of Marketing, Central Business School  (CBS) (2024 – Present)
  • Member, Academic Board of Central University (2024 – Present)
  • Member, School of Graduate Studies & Research Board, Central University (2024 – Present)
  • Member, Central University Team for MBA Programme Reaccreditation by GTEC (Sept 2023)
  • Member, Guildhall School of Business and Law (GSBL) Research and Knowledge Exchange Committee, London Metropolitan University (October 2021 – June 2023)
  • Student Representative on Guildhall School of Business and Law (GSBL) Faculty Board, London Metropolitan University, UK (October 2021 – June 2023)
  • Member, Student-Staff Liaison Forum, London Metropolitan University, UK (October 21 – June 2023)
  • Member, Marketing Department Faculty Board (2018 to date)
  • Member, Time Table Committee (2012 – 2014)
  • Member, Faculty & Degree Programmes, Central Business School) (2011 – 2014)
  • Member, Committee on Marketing Strategy to Increase Enrolment (2012)
  • Member, Publications Board, (2008 – 2010)
  • Member, CBS Examinations Committee, Central University (2011 – 2014)
  • Member, Examinations Leakage Investigations Committee, Central University  (Jul – Aug 2010)

Personal Website / Profile Link

ORCID ID https://orcid.org/0000-0003-4933-061X

Google scholar: https://scholar.google.com/citations?view_op=new_articles&hl=en&imq=Clemence+Alomenu#

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