Profile
Christopher Krebeti (Rev.), known also as Nhyira Nkwah, is a doctoral researcher in the Department of Marketing and Entrepreneurship at the University of Ghana Business School. His research examines AI-driven marketing strategies in higher education, with particular focus on how predictive analytics, adaptive personalization, and intelligent systems shape university brand perception and student enrolment decisions. With over ten years of university teaching and academic administration experience, he integrates scholarship with institutional leadership and digital strategy.
Christopher’s broader research engages digital transformation in emerging markets, brand equity development, customer experience management, and sales governance within hybrid institutional contexts. His interdisciplinary background spans entrepreneurship, management practice, and ministry, enabling him to approach marketing scholarship through both analytical and ethical lenses.
He has entrepreneurial experience dating back to 2002 and brings cross-sector expertise in education, business management, and digital marketing. His work aims to advance context-sensitive marketing theory while contributing practical insights for institutional competitiveness in developing economies.
Basic Information
Name: Rev. Christopher K. Krebeti
Designation: Lecturer
Department: Department of Marketing
Institutional Email: ckkrebeti@central.edu.gh
Office Location: Christ Temple
Academic Qualifications/Education:
- Ph.D., Marketing & Entrepreneurship, University of Ghana, [Cand.]
- M.A., Marketing Strategy, [University of Ghana Business School, 2017
- MSc, Marketing Social Organizational Research, Central University, 2016
- MPhil., Religious Studies, University of Cape Coast, 2013
- B.A., Theology, Central University, 2008
Research Interests
My research interests centre on AI-driven marketing in higher education, digital transformation in emerging markets, brand equity and student enrolment behaviour, customer experience innovation, sales governance, and ethical AI applications.
Awards and Recognitions
- Overall Best MBA/MPhil Award (CU), ICGC Christ Temple, 2023.
- Best MPhil Student Award (CU), ICGC Miracle Temple, 2013.
Professional Memberships
- Member; American Marketing Association (AMA), Member ID# 03396584
Courses Taught
- CBMK 204 Advertising Principles & Practice [UG]
- CBMK 303 Selling and Sales Management [UG]
- CBMK 309 International Marketing [UG]
Personal Website / Profile Link (if any)
https://orcid.org/0000-0002-5658-0847