Profile
With more than a decade of experience in marketing practice, Michael brings comprehensive knowledge of marketing and insurance marketing across corporate, consulting, and academic environments. He has led the development and execution of marketing strategies for various organizations and supported SME growth through his board membership at INPRODEC, an initiative of the African Development Foundation of the US Congress, focusing on agro-processing and U.S. market access. His combined experience as an adjunct and full-time lecturer underscores his depth of expertise and commitment to marketing excellence.
Basic Information
Name: Michael Mba Allan
Designation: Senior Lecturer
Department: Business
Institutional Email: mallan@central.edu.gh
Office Location: Christ Temple
Academic Qualifications/Education:
- Ph.D Student [ Management- entrepreneurship] [University of Nicosia, Cyprus]
- MBA [Marketing], [University of Ghana], [1996]
- B.A., [Sociology with Economics], [University of Ghana], [1989]
Research Interests
- Services Marketing
- Customer Relationship Marketing
- Entrepreneurial orientation/ Entrepreneurship
Publications
Anabila, P., Kastner, A. N. A., Bulley, C. A., & Allan, M. M. (2020). Market orientation: A Key to Survival and Competitive Advantage in Ghana’s Private Universities. Journal of Marketing for Higher Education, 30(1), 125-144.
Anabila, P., Ameyibor, L. E. K., Allan, M. M., & Alomenu, C. (2022). Service Quality and Customer Loyalty in Ghana’s Hotel Industry: The Mediation Effects of Satisfaction and Delight. Journal of Quality Assurance in Hospitality & Tourism, 23(3), 748-770.
Anabila, P., Allan, M. M., & Kofi Doe, J. (2024). Assessing the Impact of e-Levy on Perceived Value and Customer Satisfaction of Mobile Money Innovation in Ghana. Journal of International Consumer Marketing, 1-13.
Anabila, P., Kumi, D. K., Ameyibor, L. E. K., & Allan, M. M. (2024). E-commerce Adoption among Entrepreneurial Firms in Sub-Saharan Africa. Journal of Small Business and Enterprise Development, Vol. ahead-of-print No. ahead-of-print.
Allan, M. M., Anabila, P., Alomenu, C. (2024). Service Quality and Customer Loyalty in Ghana’s Auto Detailing Service Industry. International Journal of Quality & Reliability Management (in press)
Awards and Recognitions
- CIMG Best Teacher Award, Chartered Institute of Marketing, Ghana,1998];
- UN Peace-keeping Medal, South Lebanon, 1983
Courses Taught
Postgraduate
Marketing Research, Services Marketing, African Research Context & Business Strategy, Types of Sector-related Research
Undergraduate
Export Management, Marketing Research, International Marketing, Consumer Behaviour, Introduction to Business, Entrepreneurship, Strategic Marketing Management, Selling & Sales Management]
Collaborative Projects
Designed new undergraduate programme in Marketing and Entrepreneurship
Outreach and Engagement
- Taught customer service during church training programmes; key speaker on rebranding of an insurance company
- Attended Anti-money Laundering Training Program; Consultancy for a WAICA Reinsurance Plc- Freetown, Sierra Leone;
- Attended Services marketing workshop organized by GEPA; ‘Train – the Trainer’ in Marketing and Organisational Research Seminar/Workshop. January to February 2012. University of Pretoria, South Africa
Additional Roles / Responsibilities
- Served as Chairman Security Advisory Committee, Central University;
- Served as Chairman CBS Quality Assurance Committee,
- Member of various investigative committees
Personal Website / Profile Link
ORCID No. 0009-0004-5165-0668