BACHELOR OF ARTS IN COMMUNICATION AND MEDIA STUDIES

The Department of Communication Studies seeks to create a contemporary, internationally ranked facility for students to pursue degrees or concentration in the media and communication sciences. The idea is to create media content and products that are sensitive to social, cultural, political and economic pluralism, gender equality and human rights of the dispossessed.

Students graduating with BA Communication Studies will be well qualified to take their place as persuasive communicators, critical newsmakers, media and advertisement planners who are capable of working in the various communication outfits across the globe. For this reason, the curriculum incorporates the four elements of professional communication training, namely: theory, research, production processes and internship.

Key Objectives

The BA Communication Studies programme ensures that students are equipped with the ethics of journalism, advertising, broadcasting and public relation. Students would also experience a thorough relationship between media and mass communication theories and praxis. 

The department hopes that students would appreciate the critical media theory and the hands-on approach to media content production which would give them the needed leverage over the competitive media market in the country and elsewhere.

The programme seeks to:

  • produce students who are conversant with critical media and mass communication theory, and to imbibe them with the needed intellectual ability for efficient professional delivery
  • equip them with skills to navigate and use innovative technologies for the production and dissemination of content
  • build the critical capacity of students to engage in critical media analysis, to ensure  they have a good understanding of the impact of the media and their profession on   society
  • provide students with the skills needed to be effective leaders in the provision of media and communication services
  • build a reputation of unparalleled ethical standards in their use of the media
  • inculcate Christian values and principles of faith, integrity, and excellence among the students

Assessment

Class Tests, Semester Examinations, Projects

Careers in Communication and Media Studies

  1. Media & Content Production
    • Students are trained in production processes and emerging media technologies to take up roles in:
      1. Broadcast Journalist (TV/Radio)
      2. News Editor
      3. TV/Radio Presenter
      4. Content Creator (YouTube, podcasts, digital platforms)
      5. Scriptwriter
      6. Video Producer
      7. Film Production Assistant
  2. Public Relations & Corporate Communication
    • Given the emphasis on analytical thinking, ethics, and professional training, students can take roles in:
      1. Public Relations Officer
      2. Corporate Communications Manager
      3. Reputation Management Specialist
      4. Media Relations Officer
      5. Brand Communications Strategist
      6. Crisis Communication Consultant
      7. Speech Writer
  3. Digital Media & Technology Careers
    • With innovative technology training, students can take up roles in:
      1. Social Media Manager
      2. Digital Marketing Strategist
      3. Community Manager
      4. Digital Analytics Specialist

Graduates can work in corporate, NGO, government, or entrepreneurial spaces.

  1. Public Sector & Governance
    • With critical capacity and ethical formation, students can work as:
      1. Public Affairs Officer
      2. Parliamentary Communication Officer
      3. Institutional Communication Manager
      4. Civil Service Communication Specialist
      5. Governance Communication Advisor
  2. Faith-Based & Ethical Communication Roles
    • Given the incorporation of Christian values:
      1. Church Media Director
      2. Faith-Based Communications Officer
      3. Values-Based Advocacy Coordinator
      4. Christian Broadcasting Producer
  3. Entrepreneurship Opportunities
    • Graduates can start:
      1. Media production companies
      2. PR and branding consultancies
      3. Social media agencies
      4. Podcasting and digital content studios

Entry Requirements

Senior Secondary School Certificate:

Passes in core English, core Mathematics, core Science and three elective subjects, with an aggregate score of 24 or better in the West African Examination Council (WAEC) or with an aggregate score of 36 or better in the West African Senior Secondary School Certificate Examinations (WASSCE). All passes must be at grade D (SSSCE) or grade C6 (WASSCE) or better.

General Certificate of Education:

An applicant must have at least credit-level passes in 5 subjects (including English Language and Mathematics) at the GCE Ordinary Level and at least 2 passes at the GCE Advanced Level. One of the advanced level passes must be grade ‘D’ or better. A pass in General Paper must also be obtained.

Professional Qualifications:

Diploma in Business Studies (DBS) with at least 3 Credits and 2 passes awarded by the Technical Examination Unit of GES. Other qualifications such as Private Secretary and 

Bilingual Secretaryship are eligible.

Mature Student’s Entry Requirement: 

Applicants without formal academic qualifications may be considered for admission if they are above 25 years old and have demonstrable relevant professional experience. Mature applications for the BA in Communication Studies programme must be at least 27 years before the academic year starts. Applicants will also be required to pass an entrance examination and / or an interview.

Click here to apply

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