Doing Business In Africa

By /

Programme Overview

This programme introduces participants to the African landscape and is designed to develop participants understanding of the business environment – macro and micro – environments of developing economies in the African region for entrepreneurs and businesses looking to do business.

The programme will enable participants to:

  1. Identify the current diverse business environment of Africa.
  2. Understand, analyze, and apply the reality of Africa’s socio-economic boundaries and related challenges and opportunities to innovate solutions.
  3. Identify emerging business opportunities on the continent.
  4. Evaluate strategic choices for doing business in a chosen sector.
Programme Objective

The Programme will provide participants with the ability to:

  • Provide insight into the current diverse landscape of the African environment.
  • Understand the challenges and opportunities for businesses in Africa.
  • Explore the opportunities for innovation, entrepreneurship, and impact on developing relevant business models.
Programme  Content

Participants in the programme will develop the following key modules:

Module 1: Chapter 1
  • Understanding the current business context of Africa
    • Emerging/developing Africa.
Module 2: Chapter 2
  • Macroeconomic Environment (I)
    •  – Exploring the following frameworks: PEST, PESTEL and EPISTLE.
Module 2: Chapter 3
  • Macroeconomic Environment (II)
    • – Investigating competitive advantages of the regions.
Module 2: Chapter 4:
  • Microeconomic Environment –
    • Perform a SWOT.
Module 3: Chapter 5:
  • Introduction to Growth Industries
Module 4: Chapter 6:
  • The African Consumer Market
    • The African millennial consumer.
Module 5: Chapter 7:
  • Innovations and Technology
    • Impact of innovation and technology for SMEs.
Module 6: Chapter 8:
  • Growth Industries I
    • Infrastructure and Agriculture.
Module 6: Chapter 9:
  • Growth Industries II
    • Tourism and Conservation.
Module 6: Chapter 10:
  • Growth Industries II
    • – Services.
Module 7: Chapter 11:
  • Social Responsibilities (Community Social Responsibility)
    • The corruption challenge and giving back to the community
Module 8: Chapter 12:
  • The Entrepreneur View and Dynamics
    •  – Explore indigenous business strategies and models
Who Should Attend?

The programme is suitable for a wide range of professionals but will be specifically beneficial to:

  • All participants who want to know more about Doing Business in Africa
  • Foreign students who want an exchange programme in Ghana

Registration

Click HERE to register

Facilitator

Nana Kwasi David Agyemang Duah

David Nana Kwasi Agyeman-Duah is currently a third-year Ph.D. Candidate at the University of Ghana Business School where he is pursuing a doctoral programme in public policy management.

He speaks two international languages (English and French) and two local languages (Twi and Ga). He has a diverse work and research background.

He also has a broad fivefold research interest area mostly centred around the issue of policy: They include but are not limited to the following: Health and Tax Policy, Agriculture and the Extractive Industry, Human Resource Development, African History, and Issues bordering on Chieftaincy and Traditional Authority.

He obtained a Master of Public Administration (MPA) in July 2017 and a BA in Economics and French (May 2012) both from the University of Ghana, Legon. Pope John Secondary School and Minor Seminary is where he completed his SHS education in May 2006.

 

Scroll to Top