Author: wafenyo

Profile Christopher Krebeti (Rev.), known also as Nhyira Nkwah, is a doctoral researcher in the Department of Marketing and Entrepreneurship at the University of Ghana Business School. His research examines AI-driven marketing strategies in higher education, with particular focus on how predictive analytics, adaptive personalization, and intelligent systems shape university brand perception and student enrolment…

Profile Victor Achiriga is a lecturer in the department of Marketing of the Central Business School with well over 16 years of teaching and research experience at both undergraduate and postgraduate level. He holds a first class honours degree in Psychology and Management, and an MPhil degree in Administration (Marketing), both of which he obtained…

Profile With more than a decade of experience in marketing practice, Michael brings comprehensive knowledge of marketing and insurance marketing across corporate, consulting, and academic environments. He has led the development and execution of marketing strategies for various organizations and supported SME growth through his board membership at INPRODEC, an initiative of the African Development…

Basic Information Name: Dr. Clemence Alomenu Designation: Senior Lecturer Department: Department of Marketing Institutional Email: calomenu@central.edu.gh Office Location: CBS Marketing and Finance Office, First Floor, Block B, Christ Temple West Campus, Abossey Okai, Accra Academic Qualifications/Education Research Interests      Publications Allan, M. M., Anabila, P., & Alomenu, C. (2025) Service quality and customer loyalty in Ghana’s…

Profile A Senior Lecturer at the Department of Management and Public Administration, Central University. A professional teacher, an academic and a trained management professional, my specialisation is in Strategic Management and Public Administration. I obtained my undergraduate education at the University of Ghana Legon; MPhil in Public Policy & Administration at the University of Tromso,…