Profile
Victor Achiriga is a lecturer in the department of Marketing of the Central Business School with well over 16 years of teaching and research experience at both undergraduate and postgraduate level. He holds a first class honours degree in Psychology and Management, and an MPhil degree in Administration (Marketing), both of which he obtained from the University of Ghana in 2002, and 2008 respectively.
Basic Information
Name: Victor Achiriga
Designation: Lecturer
Department: Department of Marketing
Institutional Email: vachiriga@central.edu.gh
Office Location: Christ Temple
Academic Qualifications/Education:
Master of Philosophy in Marketing, (University of Ghana, 2008)
B.A. Psychology and Management, (University of Ghana, 2002)
Research Interests
His research interests encompass brand management, relationship marketing and export management.
Recent Publications
Anabila, P., Achiriga, V., Okpattah, B., & Asare, S. (2021). “Market orientation and behavioural intentions of tourists in Ghana’s tourist destinations: the mediation role of tourist satisfaction”. Journal of Strategic Marketing https://doi.org/10.1080/0965254x.2021.1874489
Bulley, C.A., Braimah, S.M., &Achiriga, V. (2022). Ethics in Marketing: The Quest for Equity, Diversity and Inclusion. In A. Gbadamosi (Ed.), Critical Perspectives on Diversity, Equity and Inclusion in Marketing (pp 265-280) igi-global.com
Allan, M. M., Bulley, C. A. & Achiriga, V. (2016). An Empirical Study on the Effect of Customer Relationship Marketing (CRM) on Service Quality (SQ), Customer Satisfaction (Cs) and Customer Loyalty (CL): A Structural Framework Approach. International Journal of Economics, Commerce and Management, Vol. IV, Issue 9, September 2016 (1 – 16). http://ijecm.co.uk/
Awards and Recognitions
First class honours in Psychology and Management (University of Ghana, 2002)
Editorial Roles/Committee Involvement
- Attended a workshop for course writers and reviewers on the 25th October 2013 organized by the Centre of Distance Education (Central University), after which I put together a manual for Relationship Marketing for use at the Distance Education Unit. This was eventually accepted in August 2014.
- In 2022, I reviewed articles for consideration in the Central Business School Journal.
- Member of the CBS Finance Committee from 1st March 2016 to March 2017.
Courses Taught
Undergraduate
- Marketing Research Level 300
- Relationship Marketing Level 400
- Selling and Sales Management Level 300
- Strategic Marketing Management Level 300
- Marketing Management Level 200
- Advertising Principles and Practice Level 200
- Consumer Behaviour Level 300
- Retail Management Level 400
- Export Management Level 400
Postgraduate
- Strategic Relationship Management
- Integrated Marketing Communications
Diploma (ATHE)
Marketing Principles and Techniques on the Awards for training and Higher Education programme (ATHE)
Workshops, Training Programs, Consultancy
Attended a workshop for course writers and reviewers on the 25th October 2013 organized by the Centre of Distance Education (Central University),
Additional Roles / Responsibilities
- Appointed as a course advisor for level 200 marketing in the 2016/2017 academic year.
- Appointed examinations officer for the marketing Department from 2023/2024 to date.