Doing Business In Africa

Programme Overview

This programme introduces participants to the African landscape and is designed to develop participants understanding of the business environment – macro and micro – environments of developing economies in the African region for entrepreneurs and businesses looking to do business.

The programme will enable participants to:

  1. Identify the current diverse business environment of Africa.
  2. Understand, analyze, and apply the reality of Africa’s socio-economic boundaries and related challenges and opportunities to innovate solutions.
  3. Identify emerging business opportunities on the continent.
  4. Evaluate strategic choices for doing business in a chosen sector.
Programme Objective

The Programme will provide participants with the ability to:

  • Provide insight into the current diverse landscape of the African environment.
  • Understand the challenges and opportunities for businesses in Africa.
  • Explore the opportunities for innovation, entrepreneurship, and impact on developing relevant business models.
Programme  Content

Participants in the programme will develop the following key modules:

Module 1: Chapter 1
  • Understanding the current business context of Africa
    • Emerging/developing Africa.
Module 2: Chapter 2
  • Macroeconomic Environment (I)
    •  – Exploring the following frameworks: PEST, PESTEL and EPISTLE.
Module 2: Chapter 3
  • Macroeconomic Environment (II)
    • – Investigating competitive advantages of the regions.
Module 2: Chapter 4:
  • Microeconomic Environment –
    • Perform a SWOT.
Module 3: Chapter 5:
  • Introduction to Growth Industries
Module 4: Chapter 6:
  • The African Consumer Market
    • The African millennial consumer.
Module 5: Chapter 7:
  • Innovations and Technology
    • Impact of innovation and technology for SMEs.
Module 6: Chapter 8:
  • Growth Industries I
    • Infrastructure and Agriculture.
Module 6: Chapter 9:
  • Growth Industries II
    • Tourism and Conservation.
Module 6: Chapter 10:
  • Growth Industries II
    • – Services.
Module 7: Chapter 11:
  • Social Responsibilities (Community Social Responsibility)
    • The corruption challenge and giving back to the community
Module 8: Chapter 12:
  • The Entrepreneur View and Dynamics
    •  – Explore indigenous business strategies and models
Who Should Attend?

The programme is suitable for a wide range of professionals but will be specifically beneficial to:

  • All participants who want to know more about Doing Business in Africa
  • Foreign students who want an exchange programme in Ghana

Registration

Click HERE to register

Facilitator

Nana Kwasi David Agyemang Duah

David Nana Kwasi Agyeman-Duah is currently a third-year Ph.D. Candidate at the University of Ghana Business School where he is pursuing a doctoral programme in public policy management.

He speaks two international languages (English and French) and two local languages (Twi and Ga). He has a diverse work and research background.

He also has a broad fivefold research interest area mostly centred around the issue of policy: They include but are not limited to the following: Health and Tax Policy, Agriculture and the Extractive Industry, Human Resource Development, African History, and Issues bordering on Chieftaincy and Traditional Authority.

He obtained a Master of Public Administration (MPA) in July 2017 and a BA in Economics and French (May 2012) both from the University of Ghana, Legon. Pope John Secondary School and Minor Seminary is where he completed his SHS education in May 2006.

 

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