Programme Overview
This comprehensive programme explores the fascinating nexus between broadcasting and education and gives you the knowledge and tools you need to produce engaging content that both entertains and educates the audience on development issues.
Radio has long been a formidable medium for engaging and reaching a variety of audiences, and when combined with strong scriptwriting methods, it becomes a tremendous edutainment tool. This Programme, Radio Scriptwriting Skills for Entertainment Education, will focus on the potential uses of the broadcast media for education in a more entertaining way, which would create an effective learning experience for a target audience. It will draw on both broadcasting and development theories and models to ensure an all-round comprehension of edutainment. Students would be introduced to the fundamental ideas and strategies needed to plan and produce edutainment programmes as well as execute and evaluate outcomes. They will learn how to create radio scripts in this Programme that effectively communicate educational material while also inspiring, educating, and entertaining listeners.
Programme Objective
The Programme will provide participants with the ability to:
- create interesting stories and characters for entertainment-related material.
- use excellent narrative strategies to deliver instructional messages.
- clearly define the learning objectives and match them to the subject matter.
- create educational materials that are interesting, enlightening, and learner-centered.
- design interactive exercises, tests, and simulations for educational use.
- recognise copyright and fair use in the context of educational entertainment.
- design educational content, and address any ethical considerations that might come up.
- either individually or collectively, provide educational content.
Programme Content
Participants in the programme will develop the following key competencies:
Module 1: Understand the conventions of scriptwriting for different radio genres
- Linguistic conventions:
- Style:
- Recognised genres:
Module 2: Be able to originate and develop different radio scripts using appropriate expressive skills
- Expression:
- Clarity:
- Copy based on original material:
- Copy based on existing material:
- Support copy:
- Develop:
Module 3: Be able to edit written copy for different contexts and audiences
- Copy:
- Edit:
Who Should Attend?
The programme is suitable for a wide range of professionals but will be specifically beneficial to:
- All participants who want to know more about Africa
- Foreign students who want an exchange programme in Ghana
Registration
Click HERE to register
Facilitator
Ms. Abena Gyampo
Abena A. Gyampo is a Ph.D. candidate in Development Communication at SDD-UBIDS and holds a Master of Philosophy in Communication and Media Studies (Business Communication) from the University of Education, Winneba, as well as a Bachelor of Arts in Communication Studies from the Ghana Institute of Journalism.
She is a communication/media practitioner and administrator with over 12 years of experience in designing corporate and media communication strategies, client relationship management, office administration, and lecturing.
She has been lecturing broadcast journalism, development communication, public relations, visual communication, advertising, international communication, writing for the screen, media management, social development & documentary film production for the past nine years, and is currently a lecturer at Central University.
Before academia Abena A. Gyampo had some industry and corporate experience working with an oil trading company, two media houses (as a producer and a consultant), and an advertising agency. Abena’s research focus is on social and behaviour change communication; deliberative democracy; media, culture and development, and gender studies.